Barack Obama’s New Media campaign
Barack Obama coordinated a new, interesting campaign utilizing new media technologies and the Internet to a great extent. His utilization of these new media technologies was portrayed through Internet ads, YouTube videos and seemed to be very much appreciated by the public.
Battling with Hillary Clinton on YouTube, Barack Obama seemed to have the edge and was making an impression .
From the begging his new media campaign proved to be a great success in spite of the seemingly one sided result.
This case is a good example of utilizing new media and it did receive a lot of attention by the voting public and global audience but obviously it was not the deciding factor in this election.




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I agree about the brilliance of this campaign. Look at the video posted by Rita: http://ritka.wordpress.com/2008/03/07/18/
I thought it was about the Russian election until I got to the end.
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Thanks
Some great points about a great campaign!